Wego expands across News Ltd’s online mastheads
Sydney – 12 December, 2008:
Travel search engine Wego today announced that its travel search box is now accessible on all of News Limited’s metropolitan online mastheads, increasing Wego’s distribution and consumer reach.
Already successfully implemented into news.com.au/travel, the Wego search box is now available on -
- dailytelegraph.com.au/travel
- heraldsun.com.au/travel
- couriermail.com.au/travel
- adelaidenow.com.au/travel
- perthnow.com.au/travel
- theaustralian.news.com.au/travel
The search box, which links straight through to the Wego website, displays the latest flights, hotels and package offers and also allows users to compare prices from multiple providers for these products.
The implementation of Wego’s search boxes across News Limited’s masthead network is an expansion of the Wego affiliates program. This program allows publishers and bloggers to earn extra revenue by placing Wego banners, search boxes and similar tools on their website, providing instant access to global travel deals from over 100 travel websites via Wego’s cutting-edge search technology.
Sam Lindner, Australian marketing manager for Wego.com.au said that the partnership would significantly broaden Wego’s Australian footprint. “Wego has seen excellent growth in Australian traffic since the launch of Wego.com.au in July this year. With over seven million visitors a month*, the News Limited online mastheads will drive significant traffic to Wego, further cementing our presence in Australia. These visitors can quickly and easily compare prices from over 100 global travel.”
Michael Robinson, chief executive officer – media, News Digital Media said that the presence of the Wego search box would enrich the browsing experience of News’ travel readers. “We aim to provide a complete virtual travel experience for our users. Our sites offer inspirational travel destination articles and galleries, helpful travel advice and tips, the latest travel news headlines and now, a tool to help them find the best price for a particular travel package or destination.”
* Cumulative total of UB’s for each of the masthead sites according to Nielsen Online – News and Weather – Domestic for November 2008
For more information, please contact:
Vida Redoblado – Wego.com.au
02 8114 7325
0401 435 309
vida.redoblado@newsdigitalmedia.com.au
