Bezurk.com Partners with Yahoo! Southeast Asia
Bezurk.com becomes reseller and listing agent for Yahoo! Travel in Southeast Asia
Singapore. June 20th, 2006 – Bezurk.com, the comprehensive Asia Pacific travel search engine, today announced its partnership with Yahoo! (Nasdaq: YHOO), a leading global Internet company. Under the terms of the agreement, Bezurk.com becomes the exclusive partner for Yahoo! Travel’s meta-search service in Southeast Asia. The travel industry, including airlines, hotels and online travel agencies, can now offer their air and hotel products through listings on Yahoo! Travel with search marketing solutions sold by Bezurk.com.
Yahoo! users are highly qualified leads for travel-related marketers and we are excited to partner with Bezurk.com to allow travel service providers access to this qualified consumer base, said Reza Behnam, Managing Director, Yahoo! Southeast Asia. On the consumer side, Yahoo! Travel provides our visitors with an easy-to-use and a locally relevant service to research destination content and to book air-tickets and accommodations directly from travel service providers added Mr. Behnam.
Search marketing is essential to the travel industry to achieve measurable marketing and sales goals and Yahoo! Travel allows multiple touch points for marketers to target and reach users of the service, said Martin Symes, Chief Executive Officer, Bezurk.com. With the travel, advertising and Internet industries set for compound growth upwards of 30% on average in the region over the next three years, Yahoo! and Bezurk.com are well positioned to keep ahead of user and marketer demand for Internet travel services, said Symes.
Yahoo! Travel offers the most comprehensive travel research experience through its robust list of major airlines, hoteliers and online travel agencies, access to travel guides content and advice of other travelers through message boards. The new Southeast Asia service, currently in beta – is available from Yahoo! Singapore by clicking Travel from the home page or, alternatively, by visiting http://sg.travel.yahoo.com/. Travel Partners can sign up for particpation in Yahoo! Travel by contacting Bezurk.com at www.bezurk.com/contact
About Yahoo! (www.yahoo.com)
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California. Yahoo! Southeast Asia is headquartered in Singapore.
About Bezurk (www.bezurk.com)
Bezurk.com is a new kind of search engine which specializes in travel products such as flights and hotels, Unlike some of the big online travel sites, Bezurk is not a travel agent � travelers do not book directly through Bezurk. Bezurk is an independent search engine that will help consumers quickly compare the latest deals across multiple travel websites with just a few clicks. Once Bezurk has helped consumers find the right offer, they are linked through to the relevant partner website to make their travel booking directly with the partner.
For Media Enquiries:
Craig Hewett
Bezurk Pte Ltd
+65 6438 8242/+65 9762 9287
craig@bezurk.com
Jason Coates
Yahoo! Southeast Asia
+65 6477 6746 /+65 9126 3823
jcoates@yahoo-inc.com
