Bezurk.com signs marketing agreement with KLM Royal Dutch Airlines
Bezurk to play key role in promoting KLM’s New Best Price Guarantee
Singapore. August 7th, 2006 – KLM Royal Dutch Airlines and Bezurk.com, the comprehensive Asia Pacific travel search engine, today announced a marketing partnership designed to market the carrier’s web site, KLM.com.sg.
With this partnership, Bezurk.com will promote KLM’s worldwide fares and globally recognized brand to Asia Pacific travelers within its industry-leading flights search engine. A combination of search results listings and geographically targeted sponsored advertising will enable KLM to reach active travelers as they search for specific trips. Customers will earn Flying Blue miles, avoid hefty booking fees, and obtain KLM best fares by booking directly on KLM.com.sg.
“Bezurk’s supplier friendly model is aligned with our strategic focus on directing travelers to KLM.com.sg,” said Arjan van de Bovenkamp , KLM Regional Marketing Manager “We’re looking to engage directly with consumers, which enables us both to reduce our cost of sales and to build relationships between travelers and KLM.com.sg.”
KLM Royal Dutch Airlines is the first carrier in Singapore to implement a Best Price Guarantee for tickets bought on KLM.com. In addition to the guarantee, KLM.com has also introduced Internet Bank Transfer as an alternative way of payment.
“KLM Royal Dutch Airlines offers travelers a great online booking experience which is supported by competitive pricing,” said Craig Hewett, Founder and Chief Marketing Officer, Bezurk.com. “Bezurk adds value in terms of extending the reach for KLM and strategically placing KLM in front of qualified customers as they are making their purchasing decision. We’re confident that our users will respond well to KLM’s marketing initiatives, and we’re pleased that Bezurk.com will be a key partner for the airline’s online marketing plans.”
About Bezurk (www.bezurk.com)
Bezurk.com is a comparison-shopping web site that helps travelers from the Asia-Pacific region search for flights, hotels, rental cars, packages and tours across a multitude of travel websites. Bezurk searches suppliers like the airlines and hotel chains directly but also includes hotel aggregators and online travel agents. Searching is done in real-time so that results show only the latest pricing and availability. Bezurk links travelers directly through to our partners websites to book. Bezurk, which is headquartered in Singapore, was founded in 2005 by former executives from Yahoo, Intercontinental Hotels Group, Priceline, and ZUJI. For more information, please visit www.bezurk.com.
Further information for media:
press@bezurk.com +(65) 6438 8242
