Bezurk.com signs marketing partnership with Accor Hotels & Resorts
Singapore. December 19th, 2006 – Bezurk.com, the comprehensive Asia Pacific travel search engine, today announced a marketing partnership with Accor Hotels & Resorts, the world’s largest hotel and tourism group with more than 4,000 hotels and resorts in 90 countries, with the most comprehensive choice of hotel styles and locations.
Through this partnership, Bezurk.com will drive consumers directly to Accor’s 7 new brand websites which have been specifically designed for Asia Pacific users (www.sofitel-asia.com, www.grandmercure-asia.com, www.novotel-asia.com, www.ibis-asia.com, www.mecure-asia.com, www.allseasons-asia.com, www.formule1-asia.com).
Accor’s Vice President Distribution & Information Systems – Asia Pacific, Maria Taylor, said “This partnership aligns well with our strategy of broadening distribution reach for our hotels and at the same time engaging directly with customers through our brand websites.” Maria added “Bezurk is the ideal platform to promote our best on-line ‘Hot Deals’ and to merchandise our up-sell options like breakfast and spa packages.”
“With its extensive hotel network, competitive pricing and superior online functionality, Accor offers travellers substantial value,” said Craig Hewett, Founder & Chief Marketing Officer, Bezurk, “We’re confident that this value will resonate with Bezurk users, and we are excited to be an important part of Accor’s marketing strategy.”
About Bezurk (www.bezurk.com)
Bezurk.com is a comparison-shopping web site that helps travelers from the Asia-Pacific region search for flights, hotels across a multitude of travel websites. Bezurk searches suppliers like the airlines and hotel chains directly but also includes hotel aggregators and online travel agents. Searching is done in real-time so that results show only the latest pricing and availability. Bezurk links travelers directly through to our partners websites to book. Bezurk, which is headquartered in Singapore, was founded in 2005 by former executives from Intercontinental Hotels Group, Yahoo! and ZUJI. For more information, please visit www.bezurk.com.
Further information for media:
press@bezurk.com
+(65) 6438 8242
About Accor Hotels & Resorts
Accor is the world’s largest hotel and tourism group with more than 4,000 hotels and resorts in 90 countries, with the most comprehensive choice of hotel styles and locations.
Accor’s hotel brands include the luxury of Sofitel, business class of Novotel, variety of All Seasons, flexibility of Mercure, value of Ibis and convenience of Formule 1.
Accor is also one of the global leaders in tourism, travel, casinos, restaurants and the provision of corporate and public institution services. Each day, more than 12 million people in 31 countries use a range of services created and managed by Accor.
Accor Media Contacts
Gaynor Reid
gaynor.reid [at] accor.com
+ (612) 9280 3235
