Wego.com.au & news.com.au launch new holiday deals page
Tuesday, January 20th, 2009National news website, news.com.au, today announced the launch of ‘Holiday Deals’, powered by Wego at http://www.holidaydeals.news.com.au. The new page hopes to inspire Australians to travel with an aggregation of the best travel deals available from over 100 travel websites.
‘Holiday Deals’ sees Wego’s popular Deals section incorporated into the news.com.au/travel website and collects the best holiday, flight and package deals from Wego’s suite of partners.
Publisher of news.com.au, Sigrid Kirk said that the new page was created in response to readers’ requests for cheap travel deals.
“We have seen a significant rise in search engine enquiries around holiday deals and short break holidays from our readers. With the current state of the economy, Australians are looking for the best travel deals to ensure they are spending their money wisely.
“‘Holiday Deals’, saves travellers’ time by listing the latest deals available in one spot.”
On ‘Holiday Deals’, travellers can choose to view the latest Flight Deals, Hotels Deals and Package Deals as well as the Top Deals from all three areas. They can also refine their search depending on which Australian city they are departing from and which continent they are looking to visit.
Sam Lindner, Australian marketing manager for Wego said that not everyone always knows exactly where they want to holiday to, sometimes they need a little inspiration.
The new ‘Holiday Deals’ page has been designed with that in mind, aimed at providing travel inspiration ideas for travellers who are now looking to be much more informed for finding the best travel deals.
“Consumer travel confidence took a bit of a beating over the last couple of months which has caused hesitation with travel plans.
However, the new year has seen the market stimulated again by the release of some really hot travel deals, both internationally and domestically, as travel operators attempt to stimulate consumer confidence for travelling.”
‘Holiday Deals’ also offers a great opportunity for travel operators to display their best deal through the premium Weekly Featured Deals spots.
Wego also powers the Travel Search Box on news.com.au/travel and on all of News Limited’s online metropolitan masthead websites.
Kirk added: “Our readers have responded positively to the integration of the Wego brand into news.com.au/travel to help them compare travel prices. I look forward to continuing our strong partnership with Wego in the future.”
For the last six months of 2008, http://www.news.com.au/travel averaged 381,473 unique browsers*.