Competition between airlines has been increasingly hot and heavy, and not just in terms of airfares and in-flight service. In-flight safety videos could soon require their own red carpeted Oscars at this rate, as airlines continue to push the boundaries of creativity and concepts to ensure they capture our attention.

Air New Zealand are masters and truly raised the bar in terms of imaginative and clever videos, but lately we’re seeing a stream of other carriers joining the party, creating what we think is a brilliant branding exercise, as well as a lot of fun.

American Airlines dropped the mic last Thursday releasing their latest in-flight safety video offering. You may feel like you’re in an M.C. Escher painting, or a Kubrick Space Odyssey remake. They’ve certainly got our attention.




About The Author

A travel junkie and explorer, Anita has spent over a decade in Asia, the majority in and around Macau and Hong Kong. As an Australian living abroad Asia fascinated her, and combined with her love of writing, resulted in a very busy freelance journalism and copywriting career which saw her work published in loads of travel, lifestyle and business magazines and newspapers, all over the world. Anita also provided the narrative for a 220 page hardcover book chronicling the rise of Macau over the last ten years, through photography. She moved to Bali in Indonesia in 2009 and sits on her ‘coconut island’, sharing travel inspiration through words as Wego's Director of PR, and editor in chief. She’s known as the ‘word queen’ in the office and likes to laugh, a lot.

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