This article has been reviewed by Wego’s editorial team to ensure that the content is up to date & accurate.
Reviewed November 2022
A shopper’s paradise and the perfect summer activities await you since the Dubai Summer Surprises 2022 is finally here again. Shopaholics across Dubai and the UAE are anticipating some of the best deals and offers in the form of hefty price slashes among a wide range of categories this year.
If you’re eager to know more about the Dubai Summer Surprises 2022, we’ve compiled all the best deals, offers and sales you can take advantage of at this gigantic shopping fest.
What is Dubai Summer Surprises festival?
Dubai Summer Surprises is an annual summer festival organized by Dubai Festivals and Retail Establishment (DFRE), bringing residents and tourists a ten-week line-up of sales, promotions and noteworthy events. Celebrating its 25th anniversary this year, the DSS will offer its patrons exciting summer deals across the city’s shopping outlets, attractions and entertainment hubs.
Apart from shopping sales and offers that will have you bragging about your incredible finds all year, DSS also brings dining experiences from the city’s many eateries and street food cafes and cultural activities like theatre performances and art workshops.
Visitors and residents can indulge in a line-up of retail promotions, world-class entertainment, gastronomy picks, and a lot more as the annual festival energizes the city this summer season.
Dubai Summer Surprises 2022 dates
With loads of discounts, sales, raffles and special events, the 25th edition of the DSS festival is set to run from Friday 1 July to Sunday 4 September 2022.
What to expect during Dubai Summer Surprises 2022?
This year at the Dubai Summer Surprises 2022 we can expect a wide range of discounts, shopping deals, special promotions, must see pop-ups and a chance to win amazing prizes. Several malls and landmarks across Dubai will be part of the festival and will present special shows, gastronomy events and unmissable retail sales and offers.
The grand opening
The yearly opening-day fireworks, projections and fountain show at Burj Khalifa is something that you should not miss out on. In addition, you can also be on the lookout for the Palm Fountain at The Pointe and the Imagine show at Dubai Festival City. For its grand opening from 1 – 2 July, DSS will be hosting the 25th Anniversary Silver Parade and the Carnival Parade across various malls.
The opening weekend will also bring in flash sales on hotel stays available for 24 hours from hotels like Armani Hotel Dubai, Ibis One Central Hotel, Address Sky View Hotel, Novotel World Trade Centre Dubai, Vida Creek Harbour Hotel, Habtoor Grand Resort Autograph Collection, Edge Creekside Hotel and Jannah Hotels and Resorts Dubai Branch.
The 25-Hour Sale
Along with Majid Al Futtaim, the DSS will celebrate its 25th Anniversary with “The-25 hour sale” only on the 1st and 2nd of July. Visitors can take advantage of tremendous bargains starting at 25% and going all the way up to 90% off at the Mall of the Emirates, City Center Mirdif, City Center Deira, City Center Me’aisem, and City Center Al Shindagha.
Members of the Majid Al Futtaim SHARE rewards program have the opportunity to enter a raffle for a chance to win a million SHARE points. By scanning the receipts from a purchase totalling at least Dh300 via the SHARE program, you can win the 25-Hour Sale SHARE Millionaire prize. On July 7, a lucky millionaire will be selected.
Concerts and entertainment
View this post on Instagram
If you’re looking for live music performances, head over to the Coca-Cola arena in Dubai on Saturday 2 July, for Louis Tomlinson’s Walls World Tour (doors open at 17:00) with tickets starting at AED 225. Also enjoy some live entertainment at ‘Boeing Boeing’ that will be happening at The Junction Dubai, from 1 – 3 July. ‘Wish Upon A Star’ by Fly High Fitness will be returning for DSS with its music and dance gymnastics and martial arts on 3 July at Mall of the Emirates.
#Dubai Summer Surprises (DSS) returns from July 1 to September 4 with a calendar full of offers and surprises, starting with a special 25-hour sale offering discounts of up to 90% https://t.co/3v5AGz3XAp@CelebrateDubai @StyledDubai pic.twitter.com/LnK3l2ui1K
— Dubai's Department of Economy and Tourism (@DubaiDET) June 21, 2022
Shoppers can also expect the return of the DSS SHARE Millionaire. For this promotion, shoppers who spend Dh300 at Majid Al Futtaim malls in Dubai can get a chance to win one million SHARE points weekly.
Visit Oasis Mall anytime between 1 July and 4 September to take advantage of huge sales and limited-time offers of up to 75% off. Upon purchasing items worth Dh200 or more at any Oasis Mall store, you can become one of the 25 lucky winners of 150,000 Shukrans.
Dubai Festival City Mall has a similar offer; by spending Dh300 or more at any retail store, you can get a free chance to play the ‘Winning Dome’ and win gift cards up to Dh20,000 each week per customer.
Modesh and Dana
The 25th edition of #Dubai Summer Surprises 2022 – one of the main events in Dubai’s annual calendar for the retail sector – will start on 1 July and will continue until the 4th of September 2022. pic.twitter.com/AkY1QPODUz
— Dubai Media Office (@DXBMediaOffice) June 7, 2022
Dubai World Trade Centre will feature ‘Modesh and Dana’ – Dubai’s well-known mascots and they will be the highlight of the 25th anniversary of DSS. With special appearances at shows, events and malls across Dubai, Modesh and Dana will ensure that kids will have the opportunity to enjoy the best entertaining and educational activities this summer. Kids can also watch out for Modesh World, which will run from 1 July to 28 August.
Dubai Summer Surprises 2022 participating brands
Last year the DSS festival featured more than 3,135 outlets and 1,035 brands. UAE shoppers’ favourite brands such as Pottery Barn, M.A.C. Gap, Topshop, Monsoon Children, Foot Locker, Chic Shoes and several other retailers collaborated with DSS to provide their customers with the best deals and a valuable shopping experience.Book cheap hotels in Dubai
Offers and discounts will run through the entire tenure of the DSS festival, and you can take the best advantage of this by:
- Planning ahead: Make a handy list of your must-buys and arrange your itinerary accordingly. Read up and research the best stores to shop them from; this is crucial, especially if you are in the city for only a couple of days.
- Tap into the apps: Most malls in Dubai have their own shopping mobile apps dedicated to informing customers about ongoing offers and deals.
- Try to ‘spend more, earn more’: Make use of credit cards, debit cards, or online payment apps which will give you instant rewards, cash back, and points.
- Don’t burn yourself out: If you feel overwhelmed by all the shopping, the malls also have plenty of food joints, spas, and entertainment centres.
Dubai Summer Surprises 2022 raffle
For many, the raffles are another highlight of DSS. To participate, you buy a numbered ticket, and if your number comes up in any one of the random draws, you can get a chance to take home exciting prizes.
This year, DSS will provide offers in time for ‘Eid in Dubai – Eid Al Adha’ and the yearly ‘Back to School’ campaigns.
You can also win Emaar gift cards worth Dh25,000 in 8 weekly draws and winners will announced on @thedubaimall on Instagram. Moreover, if you spend Dh500 or more at The Dubai Mall you can stand a chance of winning a total of one million dirhams!
Daily jackpots as huge as DHS10,000 on luxury items and raffles with mega prizes are waiting to be won this year. Dubai’s prominent landmarks, hotels, and attractions will give away dining and event tickets to winners who participate in the contests. Sports, fitness and outdoor adventure establishments too will be coming up with enticing contests and activities.
For more details on contests, offers and promotions, check out visitdubai.com.