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Updated May 2024

The UAE government has periodically released several policies and initiatives to assist and cater to its citizens’ needs, making life easier in the Emirates. One such social program is ESAAD, enabling cardholders to avail of several discount policies across different sectors. 

Please keep reading on Wego to learn more about Esaad, the benefits of the program and how to get one.

ESAAD card in Dubai

ESAAD was launched in March 2017 as a unique humanitarian community quality initiative. It is unique in its offerings and distinctive in its discounts, covering all sectors that cover the basic and desirable aspects of the cardholders’ lives. The ESAAD card is issued by the Dubai Police and offers its members a host of exclusive offers and discounts.

Thus, the initiative contributes to financial savings in several sectors such as education, health, housing, food catering, restaurants, amusement parks, hotels, tourism, travel, shopping malls, and everything pertaining to the family’s needs.

Who is eligible for the Esaad card?

The Esaad card is now available to government employees under the General Directorate of Dubai Police, military and civilian retirees from government and private sector jobs, disabled citizens, senior citizens, people of determination, retirees and limited-income citizens. The privileges extend to the holders’ first-degree relatives, namely spouses, parents and children.

Holders of UAE Golden Visa will also receive the Esaad Privilege card.

The Esaad discount privilege program’s advantages have recently been expanded to encompass individuals from the Ministry of Defence, Armed Forces, and the loved ones of fallen heroes, thanks to a Memorandum of Understanding (MoU) signed by the UAE Ministry of Defence, the General Secretariat of The Executive Council of Dubai, and the Dubai Police General Command, as reported by the Dubai Media Office.

Esaad card benefits & offers

The Esaad card provides extensive benefits and discounts across several sectors, including healthcare, education, hospitality, entertainment, real estate, shops, theme parks and restaurants. Cardholders can enjoy exclusive offers and discounts at 7,327 brands and businesses in the UAE and 92 countries worldwide.

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Currently, Esaad card holders can get deals and discounts in:

  • automobiles (157 deals)
  • education (265 deals)
  • family services (286 deals)
  • health-related services (577 deals)
  • malls and retail stores (393 deals)
  • online shopping (69 deals)
  • public services (127 deals)
  • residential (194 deals)
  • restaurants and entertainment (456 deals)
  • travel and tourism (144 deals)

Esaad card hotel offers

The following are some of the best hotel offers obtainable through the Esaad card.

  • V Hotel – 50% off
  • Habtoor Palace Dubai – 50% off
  • Kempinski Palm Jumeirah – 50% off
  • Grand Hyatt Abu Dhabi Hotel – 35% off
  • Fairmont Bab al Bahr Abu Dhabi – 35% off
  • Ibis One Central Dubai – 25% off
  • Bab Al Nojoum Al Mugheirah Resort Abu Dhabi – 20% off

Esaad card restaurant discount list

  • Al Faris Floating Restaurant – 50% off
  • Chill Out Ice Lounge Dubai – 35% off
  • Rhain Steakhouse – 35% off
  • Chamas Brazilian Restaurant At Crowne Plaza – 35% off
  • Al Fresco Restaurant At Crowne Plaza – 30% off
  • Gourmet Burger Kitchen – 15% off
  • Nando’s – 20% off
  • Romano’s Macaroni Grill – 15% off
  • BurgerFuel – 20% off

Esaad card registration & login

ESAAD members, including eligible government employees, military and civilian retirees from the government and private sector jobs, as well as disabled and senior citizens in the Emirate.

How to apply for individuals?

You can register for the ESAAD card by:

  • visit the official Esaad website 
  • proceed to register by following the registration link 
  • enter your name and personal details, including your Emirates ID
  • submit your email ID and contact number details
  • enter captcha and click “Submit”

However, if you are a company and you would like to offer membership to employees, you will register through the company form found at the top of the Esaad website.

The ‘Emirati’ Initiative

The UAE launched the ‘Emirati’ initiative to offer city services through a comprehensive single-window platform, the DubaiNow app.

The Dubai Police General Command is also now issuing the Esaad card through the platform itself.

How to apply for companies?

If you are a company willing to offer ESAAD membership to employees, you should proceed with the registration process through the Company Registration link. In order to register here, you need to satisfy the following requirements:

  • valid license to practice the profession.
  • offer duration not less than one year.
  • discount percentage not less than 30%, variable to change according to organization activities.
  • attach the organization logo and detailed list of prices before and after the discount and also the owner’s passport and ID.
  • offer is applicable to all branches inside and outside of the country.
  • the application must be submitted in Arabic and English with detailed contact info.
  • attach an image of the organization and info in Arabic and English.
  • the company’s commitment to provide statistics on the number of beneficiaries with the Esaad card and the total financial value of the discounts during the contracting period before end of December.

Esaad card for Golden Visa Holders

The Dubai Media Office has announced that Golden Visa holders in Dubai will be gifted the coveted Esaad privilege card. The card will be provided free of charge to holders of 5-year and 10-year Golden Visas in Dubai.

Select categories of Golden Visa holders in Dubai will receive the Esaad card. These categories include

  • investors in public investment funds
  • real estate investors
  • entrepreneurs
  • people with specialized talents and researchers in science and knowledge, such as scientists, doctors, specialists, inventors
  • creative people in culture and art
  • executive directors
  • specialized academics
  • professional sportspeople
  • PhD degree holders specializing in engineering or science, humanitarian aid workers
  • outstanding university and high school graduates

Esaad contact number

To submit all inquiries related to the Esaad card

  • visit the inquiries page on the official Esaad website
  • select the type of inquiry you would like to make
  • add the subject and explain your grievance, complaint or queries
  • enter your mobile number so that they can get in touch with you


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