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Saudi Arabia’s national carrier, Saudia, has announced new direct flight routes from four cities in response to growing demand from travelers. The destinations include Beijing in China, Birmingham in the UK, Johannesburg in South Africa, and Kano in Nigeria.

The move is a collaboration between Saudia, the Saudi Tourism Authority (STA), the Saudi Air Connectivity Program (ACP), and the Saudia Arabian General Authority of Civil Aviation’s (GACA) subsidiary MATARAT.

The new routes to Beijing, Birmingham, Kano, and Johannesburg aim to increase the Kingdom’s point-to-point air connectivity and its reach to target international markets. It will strengthen the country’s position as a top travel destination by increasing accessibility for tourists from these regions.

The newly added cities will give travellers an opportunity to explore Saudia Arabia’s rich cultural heritage, stunning landscapes, and cutting-edge cities. The airline is expected to cater to a broad range of travellers, including leisure tourists and business travellers.

This development follows Saudia Arabia’s recent push to attract more tourists to the country and diversify its economy by investing heavily in the tourism sector, simplifying and facilitating travel procedures, and enhancing the travel experience for guests through initiatives like “Your Ticket, Your Visa“.

Additionally, the partnership between Saudia, STA, ACPC, and Matarat is bound to foster increased collaboration and cooperation between the countries involved.