The Bicester Collection: So Much More Than Shopping

Last updated: Nov 6, 2025

Twelve distinctive shopping destinations in Western Europe, China and the US, The Bicester Collection hosts more than 1,300 elegant boutiques of the world’s most desirable fashion and lifestyle brands. Located an hour or less from some of the world’s most celebrated cities, including London, Paris, New York and Shanghai, the Villages are easily accessible by car, train or coach and a short trip from most international airports. Within a spacious and enchanting, open-air setting steeped in regional identity, each one offers superb service, exquisite amenities, and exceptional value.

For guests, every detail of the shopping experience is considered with the ultimate personalisation in mind. Tailored services include everything from private suites to Personal Shopping, while all private clients are invited to use The Apartment during their Village shopping experience. A luxurious ‘home away from home’, each beautifully appointed space is the perfect place to unwind and enjoy a refreshment, preview special collections or consult with a Personal Shopper.

Alternatively, Personal Shopping Suites are comfortable, thoroughly contemporary spaces in which to enjoy a discreet, bespoke appointment with the Villages’ professional stylists. Whether searching for a showstopping party dress or simply wanting to make light work of a gift list, these experts know the boutiques inside and out and are always ready to curate a personalised edit of exceptional pieces.

Impeccably trained multilingual hosts are on hand in the Villages to assist guests, the most discerning of whom enjoy exclusive access to private events and invitation-only collection previews. From help carrying one’s shopping bags to insider tips on exploring locally or advice on where to stay, award-winning hospitality and tailored services are a signature of The Bicester Collection. Whether booking a chauffeur or valet parking, or simply planning the itinerary for an unforgettable adventure in the neighbouring countryside, the Private Client Services teams are on hand to ensure a seamless day out.

Priority reservations at one of the Villages’ many well established restaurants are among the services offered, with a wide range of dining experiences. From Ottolenghi’s vibrant salad platters at Bicester Village (its very first location outside of London), while at La Roca Village, elegant Atmósferas Mordisco captures the unique flair that has made entrepreneur Rosa María Esteva’s iconic Mordisco restaurant such an institution in Barcelona. At Indochine in Ingolstadt Village near Munich, renowned chef David Tran’s native Vietnamese values are paired with flavours from across the Europe, while guests of Fidenza Village near Milan can indulge in the refined taste of France’s oldest Champagne house, Ruinart, at enduringly elegant Taglierè. Across the Collection, this season’s new restaurants promise a tantalising array of flavours.

Add to this exceptional service offering the opportunity to discover new talent, from breakthrough designers to innovative local artists. Pop-ups celebrating emerging designers introduce to new audiences the creatives who are currently shaping the future of fashion. Collaborations with national galleries and museums, meanwhile, elevate the shopping offering by layering in art and design.

By combining a unique sense of place, world-class shopping and five-star services, The Bicester Collection delivers an experience that encompasses a taste of local culture, cuisine, fashion and art – and that goes way beyond a simple day out.

If you don’t come, you’ll never know…

Wego Travel

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