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Last updated 2020

Wego’s White Friday offers

For White Friday 2020, Wego is offering promo codes and deals that you’ll be able to use for your flights and hotels booking. The following are the participating websites and merchants on Wego that you’d be able to get a discount with.

Discounts for hotel booking – up to 40% off – Worldwide
Agoda – 5% off – Worldwide
Eilago – 7% off – UAE, Saudi Arabia, Bahrain
Rehlat – 5% off – UAE, Kuwait, Saudi Arabia
Zenhotels – 5% off – Worldwide
Radisson hotels – up to 30% off – Worldwide
Tripyago – 10% off – UAE, Saudi Arabia
Myholidays – 10% off – (Middle East, APAC, US)
Jannah Hotels – 45% off

Discounts for flights booking – Saudi Arabia
Discount – 20 SAR OFF
Condition – Minimum Purchase Value : 1000 SAR – Kuwait
Discount: 5 KWD OFF – Kuwait
Discount : 5 KWD OFF – Saudi Arabia
Discount: 25 SAR OFF
Offer Valid for: Egyptair / Emirates / Gulf Air / Turkish Airlines / Oman Air / Kuwait Airways

We’ll be updating this post regularly as the event draws near, so keep your eyes on this space.

What is White Friday?

White Friday is the day when merchants, stores and businesses reward their faithful customers with huge sales, hefty discounts, and attractive cashback programs.

With this year’s White Friday traditionally set to kick-off on November 27 (last Friday of the month), there’s no time like the present to start prepping for the highly-anticipated super shopping bonanza. As such, we’ve rounded up some of the best stores and deals the UAE has to offer as well as some shopping tips and best practices to help you make the most out of this year’s biggest shopping event!

Stores and deals

Keep in mind that most stores will officially make their White Monday announcement a week or two prior to the 27th of November. This makes pinpointing the exact date of when stores will commence their White Friday promotions rather tricky. So make sure to bookmark this page and check back often.

The following are some of the best stores with the best deals from last year’s event, and if they’re any indication, this year’s White Friday will be the biggest one yet.

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The largest online marketplace saw customers walking away with an unbeatable 70 percent discount on mobile phones, laptops, fashion apparels, books and more. To name a few, some of the discounted brands included Apple, Samsung, Bose, FitBit, HP, Braun, LG, Microsoft, Sony, Adidas, KitchenAid, Lacoste, Calvin Klein, Tommy Hilfiger, U.S. Polo Assn., Hugo Boss, Emporio Armani, Nivea, Pampers, Fine, Huggies, Philips, Ariel, Tide

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The online store’s Yellow Friday offered up to 80 percent price slash on cosmetics, groceries, mobiles phones, electronics, appliances and more.


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Discounts of 30 to 50 percent were observed on favourite brands throughout the store. Some of the deals included 20 percent off Nike products, 30 percent off Ginger bags and accessories, similar discounts on Ella bags and accessories and Seventy-Five footwear, bags and accessories.


Looking for some new baby gear? Sprii has got you covered. The store’s has somewhat built a reputation of being one of the more generous establishments around. Even more so on White Friday, shoppers were able to acquire up to 90 percent off on strollers, travel cots, car seats, baby bouncers, cribs, walkers and many more.

6th Street

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Popular Dubai-based clothing retailer, 6th Street, surprised and delighted customers with up to 80 percent price slash on favourite sportswear brands, including Nike and Adidas.


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Hunters of high-end labels were presented with a multitude of sweet deals when luxury clothing retailer, Ounass, announced its 50 percent discount for the White Friday sale. Top brands including Chloe, Paco Rabanne, DSquared2, MCQ Alexander McQueen were among the offered deals.


British online retailer ASOS treats its customers with a 60 percent discount storewide topped with an additional 20 percent via a promo code. Shoppers are also presented with the opportunity to browse for even better rates in other countries. Case in point, Canadian and American ASOS offered their customers an additional 30 percent instead of 20, which extended to UAE  shoppers as well.


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Last year saw shoppers heading out to Nike at the Dubai Mall enjoyed a 25 percent discount on new releases, sale items and other products. With favorite Nike products being peddled starting from AED 69, White Friday has proven to be a valuable opportunity for those not afraid to mix things up a bit.


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As in previous years, the company’s discount scheme of 50 percent off topped by an additional 10 percent off by way of a promo code was well-received by shoppers. The discount scheme applied to items such as clothing, shoes, bags, accessories, and jewellery. Imagine purchasing a pair of exquisite Prada heels at 60 percent off, we daresay it’s an offer that one simply could not refuse.


Carrefour’s week-long White Friday sale allows customers to exclusive deals on various items ranging from cosmetics, home appliances, electronics and many more. 60 percent price cuts were observed on outdoor essentials, 50 percent discount on mattresses and 30 percent price reduction on food.

White Friday tips and best practices

It’s easy to find yourself a bit disoriented between all the bombastic promotions and unreal discounts. The key of maximizing your White Friday lies in knowing how to truly take advantage of these price cuts while avoiding the pitfalls. Read on to learn our tips for a profitable White Friday.

Avoid compulsive purchases

Obviously, everyone is entitled to pretty much do anything they want with their money, but do make a list of what you intend of buying. No matter how tempting an offer may seem, it’s going to be pointless if you’re not gonna be using it later on.

Your due diligence, compare prices in different stores and platforms

To separate the wheat from the chaff, do a price comparison on multiple stores or platforms to ensure you get the best available deal.

Set a budget and stick to it

It’s indeed tempting to go all out on a shopping spree, but setting a budget and sticking to it will prevent you from going overboard. Once you’ve purchased the items on the list, deciding how much money you can spend on extra items will be much easier.

Arrive early and mind the safety protocols

When it comes to brick-and-mortar shops, White Fridays are notoriously gruelling. Long ques and bumpy crowds are to be expected, therefore it is imperative to equip yourself with the proper protective gear to keep yourself and other shoppers safe.

Avoid public Wi-Fi networks

Online shoppers beware, hackers are certainly on the prowl on White Friday with the aim of obtaining your credit card number and credentials. Therefore, never complete a transaction using public networks; only opt for secure and encrypted networks to avoid your data being intercepted.