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Updated November 2023

Contrary to its namesake, the term Black Friday does not refer to anything negative, the likes of labour strike which forces a country to a standstill or anything of the sort. Rather, Black Friday in the UAE refers to a period of exceptional sales and promotions taking place on the last Friday of the month of November. 

Here’s all you need to know about Black Friday 2023 in the UAE.

When is Black Friday 2023? 

Black Friday, also commonly known as White Friday in the UAE and the Middle East, is a term used to describe a period of heavy discounts and promotions taking place approximately one month before Christmas. The period of sale allows shoppers to benefit from good shopping deals while merchants seize the opportunity to make a huge turnover just before the holidays.

Black Friday is traditionally set to kick off on the last Friday of the month of November. This year, Black Friday will be celebrated by customers and retailers alike on Friday, 24 November 2023.

 

Stores and deals

Stores and retailers have already announced enticing Black Friday offers, and deals by brands for 2023. Take a look at some of the best Black Friday discounts from 2023, and pray they come back for 2024!

Apart from discounts and deals, ShopCash also provides cashback deals for all the stores listed below.

AliExpress

One of the largest online marketplaces, AliExpress, has now returned with its bumper Black Friday sale with discounts of up to 70%. Shoppers were able to make purchases in various categories, such as electronics, automotive, fashion, beauty, and more. AliExpress’ Black Friday sale can be accessed until 30 November 2023.

Furthermore, as a part of the Black Friday sale, shoppers using ShopCash can also get an additional discount on products by using the following coupon codes:

  • SAR 308 on a minimum purchase of SAR 1735 by using the code “SHOPCASH300”.
  • SAR 150 on a minimum purchase of SAR 965 by using the code “SHOPCASH150”
  • SAR 77 on a minimum purchase of SAR 580 by using the code “SHOPCASH80”
  • SAR 20 on a minimum purchase of SAR 175 by using the code “SHOPCASH20”
  • SAR 38 on a minimum purchase of SAR 310 by using the code “SHOPCASH40”

AliExpress cashback deals:

  • interior accessories: 6.9% cashback
  • garden supplies: 6.9% cashback
  • women’s clothing: 6.9% cashback
  • men’s clothing: 6.9% cashback
  • children’s clothing: 6.9% cashback
  • mobile phone accessories: 6.9% cashback
  • all other categories: 5.4% cashback
  • external storage: 2.3% cashback
  • computer peripherals: 2.3% cashback
  • desktop: 2.3% cashback
  • laptop netbooks: 2.3% cashback
  • mobile phones: 2.3% cashback
  • tablets: 2.3% cashback
  • internal storage: 2.3% cashback
  • home audio & video equipment: 2.3% cashback
  • electronics from special stores: 0.75% Cashback

Basharacare

For those seeking to pamper their body and treat their skin, Basharacare’s Black Friday sale presents discounts of up to 50% on all its bestsellers. This enticing offer is available until 3 December 2023.

Furthermore, shoppers have the opportunity to receive a cashback of up to 5.6%. Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Bloomingdales

Bloomingdales’ Cyber Sale features discounts of up to 80% on a wide range of categories, including, home decor, shoes, clothes, beauty products and more. The discount can be accessed until 26 November 2023.

Furthermore, shoppers can get an additional discount of 15% on all products, excluding beauty, by using the coupon code “AC5” during checkout. The discount can be accessed until 30 November 2023.

British Council

British Council is offering deals of up to 20% off on Gold packages, and 40% off on Platinum packages on English Online Subscription. The offer is, however, applicable for the first 3-month subscription only.

British Council additional deals:

  • up to 50% on the English Self-Study course. This offer is applicable for the first-month subscription only
  • up to 30% off on IELTS Coach Packages. This offer is valid on Lite and Intensive packages only.

Please note that the offers expire by 29 November 2023.

Canon

Canon’s Black Friday sale features discounts of up to 40% on a wide range of Canon cameras, printers, accessories, lenses, and more. Furthermore, the Black Friday sale includes free delivery on products with discounts of up to 40%, along with the option for 0% installments and a 2-year warranty.

Please note that the discount can be accessed until 3 December 2023.

Carrefour

Carrefour is providing existing customers with a discount of AED 15 for a minimum purchase of AED 200 by applying the coupon code “WEGO15.” Alternatively, new customers can enjoy a price slash of AED 35 on a minimum purchase of AED 75 using the coupon code “WEGO40.”

Please note that the offer is valid once per customer.

Dropkick

Dropkick’s Goat Friday offer showcases substantial discounts of up to 70% on well-known brands like Nike, Converse, Adidas, and others. This tempting offer must be accessed by 26 November 2023.

Moreover, customers can enjoy an extra 25% off by applying the coupon code “Shopcash20” at the checkout. Each user is eligible to redeem the code up to five times per month.

Please note that this discount expires on 30 November 2023.

DHgate

DHgate’s Black Friday sale features discounts of up to 80% on various products, including tote bags, winter warmers and more. This offer is valid up to 30 November 2023.

Furthermore, shoppers also have the opportunity to receive a cashback of up to 51%. Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Eyewa

Eyewa’s Black Friday sale presents a bumper discount of up to 90% on various eyewear, including sunglasses, eyeglasses and more. This offer is valid up to 30 November 2023.

Furthermore, shoppers have the chance to earn a cashback of AED 23. Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Farfetch

Farfetch’s Black Friday sale features an additional 20% off on various clothing, including menswear, womenswear, kidswear and more. This offer is valid up to 30 November 2023.

Furthermore, shoppers also have the opportunity to receive a cashback of up to 5.6%. Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

GAP

Renowned for its latest and casual styles, GAP is making a comeback with a tempting Black Friday offer, featuring a 40% discount on all its merchandise, spanning outerwear, t-shirts, dresses, tops, accessories, and more. Please note that the deal expires on 26 November 2023.

In addition, savvy shoppers have the opportunity to secure a cashback of up to 8.4% (excluding the UAE, where the cashback rate is 4.8%). Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Level Shoes

Level Shoes is now live with its Super Sale offer featuring up to 50% off on various products, including shoes, bags, accessories and more. This offer must be availed of by 28 November 2023.

Level Shoes cashback deals:

  • new customer – 9.6%
  • existing customer – 4.8%

Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Life Pharmacy

Life Pharmacy’s Life Friday offer features price slashes of up to 70% off on various products, including medicines, beauty care items, nutrition and supplements, personal care products, and more. The deal must be availed of by 30 November 2023.

Furthermore, customers can get up to 10% off on a minimum purchase of AED 149 using the coupon code “AVJZMV” during checkout. The maximum discount allowed on this offer is AED 20.

Please note that the coupons are not eligible for medicines and baby food.

Light in the Box

Light in the Box has introduced a captivating Black Friday deal with discounts of up to 85% on a variety of products, including clothing, winter warmers, and more. This offer must be availed of by 24 November 2023.

Light in the Box cashback deals:

  • default cashback rate – 10%
  • phones and electronics – 8%

Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Metro Brazil

Metro Brazil’s White Friday sale offers price shashes of up to 70% on various lingerie and innerwear products. These discounts can be accessed until 30 November 2023.

Moreover, shoppers can get a discount of up to 10% off using the coupon code “SHOPCASH” during checkout.

Mumzworld

A leading destination for mother, baby, and child products in the Middle East, Mumzworld is currently running its expansive Mumz Friday promotion, featuring discounts of up to 90% on a wide range of child, mother, and baby essentials. This includes items such as strollers, toys, bouncers, jumpers, car seats, and more.

To take advantage of this offer, be sure to make your purchase by November 28, 2023.

Additionally, shoppers can enjoy an extra 10% off by applying the coupon code “ACMW46” during the checkout process. It’s important to note that this offer excludes certain brands, namely Apple, Microsoft, Pampers, Gift Certificates, wipes, diapers, and milk products.

Magrabi

The leading eyewear brand of the Middle East, Magrabi, is offering an enticing Black Friday sale of up to 50% off on various unique sunglasses brands. This offer can be accessed until 29 November 2023.

Furthermore, shoppers can also get an additional discount of 10% by using the coupon code “SHPCSH” during checkout.

Mamas & Papas

Mamas & Papas is offering deals of up to 15% off sitewide by using the coupon code “AC60” during checkout. Please note that this offer excludes brands including Babyzen, Mamaroo, Goutal Paris, Motorolla, and Bugaboo.

The offer must be accessed by 30 November 2023.

Namshi

Black November Namshi sale will see price slashes ranging from 35% to 75% off on various categories, including watches, clothing, shoes, perfumes, and more. Please note that the deal expires on 30 November 2023.

Furthermore, new customers can get up to 35% off on non-discounted items, and 10 percent off on discounted items (capped at AED 75 or its equivalent in other currencies) using the coupon code “SHOPCASH” during checkout.

For existing users, there’s an opportunity to avail themselves of discounts up to 15% on non-discounted items and 10 percent on discounted items (capped at AED 75 or its equivalent in other currencies) using the coupon code “SHOPCASH” during checkout.

Nice One

Black Friday Nice One sale features significant price reductions of up to 80% across diverse categories, encompassing makeup, perfumes, mists, devices, and more. Please note that this deal concludes on 30 November 2023.

Moreover, customers have the opportunity to secure an extra AED 50 off on a minimum purchase of AED 500 by applying the coupon code “PP5” during the checkout process.

Ounass

Ounass’ Cyber Sale features discounts of up to 80% across a diverse array of products, spanning clothing, accessories, bags, shoes, and more. This enticing offer is available until 30 November 2023.

Ounass cashback deals:

  • new customers: 10% cashback
  • existing customer: 6% cashback

Please note that to avail of this cashback, ShopCash must be the last link you click. Moreover, the cashback will only be offered to completed purchases, after the goods are delivered/received.

Pottery Barn

You cannot miss out on Pottery Barn’s White Friday Sale, where you can acquire a variety of products, including decor and cushions, dining furniture, bath robes, leather furniture, bedding, and more, all at discounts of up to 70%. This offer is valid until November 30, 2023.

Pottery Barn cashback deals:

  • new customers (only on the website): 15% cashback
  • existing customer (only on the website): 10% cashback

Sun and Sands Sports

Sun and Sands Sports presents an extraordinary Big Friday sale with discounts soaring up to 80%, available until 27 November 2023.

Moreover, ShopCash users can enjoy a 25% discount by applying the code “Shopcash20” during checkout. The discount is capped at AED 100, and users can utilize the code up to five times per month. Please note that a coupon code is essential to benefit from this exclusive offer.

Under Armour

Under Armour’s White Friday sale price shashes of up to 50% on various sportswear. These discounts can be accessed until 26 November 2023.

Moreover, shoppers can get a discount of up to 20% off on a minimum purchase of AED 100 using the coupon code “Shopcash20” during checkout. Each user can redeem the code five times per month.

VogaCloset

Shoppers get 95% off on all full-price and sale items by using the code “ZZ4N5” or “acAAE” when completing their purchase. As the VogaCloset Black Friday deal is live, shoppers choose from among various categories such as sweaters & cardigans, tops & shirts, heels & pumps, along with many others.

Please note that the offer is valid till 26 November 2023.

Zaful

Zaful’s Black Friday sale brings customers storewide sales of up to 80% on various clothing products. These discounts can be accessed until 30 November 2023.

Additional deals include a 10% cashback offered to completed purchases after the goods are delivered/received. Please note that ShopCash must be the last link you click to ensure eligibility for cashback.

Black Friday tips and best practices

We get it: it’s exciting, it’s once-in-a-year, and it’s a great deal! But to maximize your Black Friday experience, check out our tips for a satisfying Black Friday this year

Avoid compulsive purchases

Make a list of what you intend to buy. It’s okay to be tempted! But having a laser-focused strategy will also help you nab the items that you want without the distraction of mere window shopping.

Compare prices in different stores and platforms, find out about the deals ahead, and even sign up for newsletters to be the first to know.

Set a budget and stick to it

It’s indeed tempting to go all out on a shopping spree, but setting a budget and sticking to it will prevent you from going overboard. Once you’ve purchased the items on the list, deciding how much money you can spend on extra items will be much easier.

Arrive early and mind the safety protocols

If you opt to shop at brick-and-mortar shops, be warned that Black Fridays can be overwhelming. Make sure you take care of your belongings and observe the safety protocols at all times. Or, you know, you can always just do so online!

Avoid public Wi-Fi networks

That said, hackers are certainly on the prowl on Black Friday, hunting for credit card numbers and credentials. Opt for secure and encrypted networks when you make your purchase to avoid your data being intercepted.

 

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