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Updated January 2023

Contrary to its namesake, the term Black Friday does not refer to anything negative, the likes of labour strike which forces a country to a standstill or anything of the sort. Rather, Black Friday in the UAE refers to a period of exceptional sales and promotions taking place on the last Friday of the month of November. 

Here’s all you need to know about Black Friday 2023 in the UAE.

Disclaimer: Brands are yet to announce the deals and discounts for Black Friday 2023. However, this article is under review and will be updated as soon as further details surface.


What is Black Friday?

Black Friday is a term used to describe a period of heavy discounts and promotions taking place approximately one month before Christmas. The period of sale allows shoppers to benefit from good shopping deals while merchants seize the opportunity to make a huge turnover just before the holidays.

In the UAE and the Middle East in general, the term White Friday is also commonly used.


When is Black Friday 2023? 

Black Friday is traditionally set to kick off on the last Friday of the month of November. This year, Black Friday will be celebrated by customers and retailers alike on Friday, 24 November 2023.


Stores and deals

Stores and retailers tend to release their discount plans closer to the major sales event. We will update this article as and when Black Friday offers and deals are announced by brands for 2023.

Till then, take a look at some of the best Black Friday discounts from 2022 and pray they come back for 2023!

Apart from discounts and deals, ShopCash also provides cashback deals for all the stores listed below.


One of the largest online marketplaces observed its early Black Friday sale with discounts of up to 50%. Shoppers were able to make purchases in various categories, such as electronics, automotive, fashion, beauty, and more. AliExpress’ early Black Friday sale lasted until 30 November.

AliExpress cashback deals:

  • interior accessories: 6.9% cashback
  • garden supplies: 6.9% cashback
  • women’s clothing: 6.9% cashback
  • men’s clothing: 6.9% cashback
  • children’s clothing: 6.9% cashback
  • mobile phone accessories: 6.9% cashback
  • all other categories: 5.4% cashback
  • external storage: 2.3% cashback
  • computer peripherals: 2.3% cashback
  • desktop: 2.3% cashback
  • laptop netbooks: 2.3% cashback
  • mobile phones: 2.3% cashback
  • tablets: 2.3% cashback
  • internal storage: 2.3% cashback
  • home audio & video equipment: 2.3% cashback
  • electronics from special stores: 0.75% Cashback


Shoppers got 45% off of everything by using the code “BLACK” when completing their purchase. As VogaCloset Black Friday deal was live, shoppers chose from among various categories such as sweaters & cardigans, tops & shirts, heels & pumps along with many others. Additionally, VogaCloset’s Black November deal was also underway with 20% – 80% off!


Black Friday Fordeal sale saw price slashes ranging from 30 to 70% off on various categories, including household items, clothing, electronics, toys and so much more. Free delivery for purchases amounting to AED 200 was also available.

Fordeal cashback deals:

  • default cashback rate: 12%
  • cashback with coupon code: 7%
  • mobile phone category: 0.1% cashback


Sivvi’s November Super Sale brought you storewide sales of up to 80%. Some of the more popular categories included clothing, accessories, shoes, bags, and beauty products. These discounts could be accessed until 30 November. Additional deals included an extra 20% discount (capped at AED 100) on all items!

Sun & Sand Sports

Sun & Sand Sports offered over 90 diverse sports brands across various sports categories. Good thing since the store’s White November Sale offered up to 75% off for selected items and up to 50% off for major brands!

Additional deals:

  • White November: 30% off!
  • extra 20 – 30% off (coupon)


Banggood’s Black Friday sale featured discounts of up to 70% in categories such as home & living, hardware tools, and 3C Digital Electronics.

Banggood cashback deals:

  • men & women fashion: 14% cashback
  • bags & shoes, clothing & apparel: 13% cashback
  • smartphones, tablet PC, cleaning appliances: 7% cashback
  • automobiles & motorcycle, computer & networking, electronics, home & garden, home appliances, jewelry & watches, lights, mobile phones accessories, sports & outdoors, tools, industrial & scientific, toys, hobbies & robot, health & beauty: 7% cashback


ChicMe’s focus on women’s fashion meant that shoppers were in for a sitewide exclusive discount of up to 40% for its Black Friday sale. Additionally, other deals were also available including a buy-6-get-50%-off extending to products such as fashion dresses, tops, jeans, swimsuits, shoes, bodysuits, skirts, and more. Finally, you could avail of a 35% discount for purchases made in the Swimwear Zone.


More choices for shoppers interested in women’s fashion as Boutiquefeel’s Black Friday sale offers price slashes of up to 50%! You could have taken full advantage of the shopping event to obtain items the likes of dresses, shoes, jackets, tops, and skirts to complete your wardrobe.


Newchic was offering Black Friday deals of up to 70% off. Additionally, other deals were also available including 20% off for orders over USD 89 (AED 326) as well as 25% off for orders over USD 100 (AED 367).

Newchic additional deals:

  • exclusive for ShopCash users: 22% off!
  • 15% off for all items

West Elm

Shoppers could have redecorated their home by taking full advantage of West Elm’s Black Friday deals! They could enjoy 30% to 50% off for a variety of the latest high-quality furniture with sleek lines, solid colors, and modern fabrics. Additionally, West Elm was also offering a 15% discount for first-time shoppers.

West Elm cashback deals:

  • new customer: 15% cashback
  • existing customer: 10% cashback


The go-to store for luxurious living, Tanagra’s Gold Friday deals offered discerning shoppers only the most renowned luxury and contemporary lifestyle brands, transforming homes into a journey of self-expression. The discount ranged from 30% to 50% off!


They say that health is the ultimate wealth, and we couldn’t agree more. Shoppers could invest in their wellness by participating in iHerb’s Black Friday sale. They enjoyed 30% off of daily deals as well as up to 80% off on selected products. A 20% discount was also being offered for Twinings Tea, Thorne Research, and Gerber products.


You shouldn’t have missed out on Ounass’ Cyber Sale where shoppers could obtain must-have items including clothing, shoes, handbags, accessories and more all up to 80% off. The offer was available only for a limited time.

Ounass cashback deals:

  • new customers: 10% cashback
  • existing customer: 6% cashback


Black Friday tips and best practices

We get it: it’s exciting, it’s once-in-a-year, and it’s a great deal! But to maximize your Black Friday experience, check out our tips for a satisfying Black Friday this year

Avoid compulsive purchases

Make a list of what you intend to buy. It’s okay to be tempted! But having a laser-focus strategy will also help you nab the items that you want without the distraction of mere window shopping.

Compare prices in different stores and platforms, find out about the deals ahead, and even sign up for newsletters to be the first to know.

Set a budget and stick to it

It’s indeed tempting to go all out on a shopping spree, but setting a budget and sticking to it will prevent you from going overboard. Once you’ve purchased the items on the list, deciding how much money you can spend on extra items will be much easier.

Arrive early and mind the safety protocols

If you opt to shop at brick-and-mortar shops, be warned that Black Fridays can be overwhelming. Make sure you take care of your belongings and observe the safety protocols at all times. Or, you know, you can always just do so online!

Avoid public Wi-Fi networks

That said, hackers are certainly on the prowl on Black Friday hunting for credit card numbers and credentials. Opt for secure and encrypted networks when you make your purchase to avoid your data being intercepted.


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