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Updated November 2021

Contrary to its namesake, the term Black Friday does not refer to anything negative the likes of labor strike which forces the country to a standstill or anything of the sort. Rather, Black Friday in the UAE refers to a period of exceptional sales and promotions taking place on the last Friday of the month of November. 

Here’s all you need to know about Black Friday 2021 in the UAE.

What is Black Friday?

Black Friday is a term used to describe a period of heavy discounts and promotions taking place approximately one month before Christmas. The period of sale allows shoppers to benefit from good shopping deals while merchants seize the opportunity to make a huge turnover just before the holidays.

In the UAE and the Middle East in general, the term White Friday is also commonly used.

When is Black Friday 2021? 

Black Friday is traditionally set to kick off on the last Friday of the month of November. This year, Black Friday will be celebrated by customers and retailers alike on 26 November 2021.

Stores and deals

Stores and retailers tend to release their discount plans closer to the major sales event, so while we’ve covered some here, you may want to check back as we get closer to Black Friday.


The largest online marketplace is getting ready to unleash its 11.11 sale slated to start from 10 to 12 November. Up to 50 percent discounts will be available to shoppers in a number of categories including electronics, baby products, home appliances, headsets, wearables, and more.

For those looking forward to going on a staycation or a full blown vacation on Black Friday, has announced its Black Friday price cuts set to be available starting from 18 November to 1 December 2021. Travellers can enjoy a minimum of 30 percent discount on hotel bookings for a period of stay between 18 November 2021 and 30 June 2022.


Cheekily hijacking the term “Black Friday” to make it its own, has announced its plans for its Yellow Friday Sale which will start from 22 to 28 November. Look out for deals up to 70 percent across all brands ranging from top tech, bundles, daily flash sales, and deals from just AED 1 announced every six hours. Shoppers with a Mashreq Bank card will enjoy 25 percent off orders up to AED 100 during the sale period. has also built up excitement leading to the Yellow Friday Event by rolling out 11.11 sale from November 10 to 12, with up to 80 per cent discounts across the site.



Namshi’s Black November brings you storewide sales of 30 percent, minimum! Additionally, expect daily giveaways that include Apple and Samsung products, hotel stays, and even trips around the world. No need to hold your breath for special dates as you’ll be able to access these discounts throughout the month of November, starting the first day of the month.

Also, the fashion portal will also provide a special code on the Burj Khalifa at 8:10 PM every Friday and Saturday which can be used to unlock extra discounts.


Last year, Farfetch slashed prices of its 3000+ brands up to 50 percent with the additional 20 percent off sale items. This year, the fashion e-retailer may come up with something bigger and better, so watch this space for new info on discounts!



Sephora, a French multinational retailer of personal care and beauty products, is offering 30 percent discounts on many of its collections for Black Friday. Shoppers can take advantage of the discount in categories such as haircare, skincare, makeup, and brushes.

Black Friday tips and best practices

We get it: it’s exciting, it’s once-in-a-year, it’s a great deal! But to maximize your Black Friday experience, check out our tips for a satisfying Black Friday this year

Avoid compulsive purchases

Make a list of what you intend of buy. It’s okay to be tempted! But having a laser-focus strategy will also help you nab the items that you want without the distraction of mere window shopping.

Compare prices in different stores and platforms, find out about the deals ahead, and even sign up for newsletters to be the first to know.

Set a budget and stick to it

It’s indeed tempting to go all out on a shopping spree, but setting a budget and sticking to it will prevent you from going overboard. Once you’ve purchased the items on the list, deciding how much money you can spend on extra items will be much easier.

Arrive early and mind the safety protocols

If you opt to shop at brick-and-mortar shops, be warned that Black Fridays can be overwhelming. Make sure you take care of your belongings and observe the safety protocols at all time. Or, you know, you can always just do so online!

Avoid public Wi-Fi networks

That said, hackers are certainly on the prowl on Black Friday hunting for credit card numbers and credentials. Opt for secure and encrypted networks when you make your purchase to avoid your data being intercepted.