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Saudia has announced the launch of its AI-driven digital platform, the Travel Companion (TC), Wego has learned. This announcement marks a key milestone in Saudia’s two-year strategic plan to reshape travel experiences through digital innovations, a venture undertaken in collaboration with Accenture, a leading global professional services company.


The TC platform is designed to redefine the interaction between travelers and airlines, aiming to elevate the standards of digital travel. It offers a plethora of features, including personalized search results from verified providers and image-supported responses.

The platform integrates various travel services, such as hotel bookings, transportation, dining options, and leisure activities, into a single interface. This consolidation aims to simplify the booking process and enhance users’ overall convenience.

Saudia plans to upgrade the TC further with voice commands and digital payment options. The platform can be accessed via an always-on model using a telecom e-SIM card provided by Saudia, eliminating the need for external internet providers. Users also have the option to purchase data packages for extended access to additional apps, ensuring a seamless travel experience.

Ibrahim Al-Omar, the Director General of Saudia Group, lauded the TC as a game-changer in the industry. He underscored Saudia’s commitment to innovation, stating that the platform is a testament to their forward-thinking approach. With this launch, Saudia is poised to establish new benchmarks for digital travel solutions.

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