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Tourism is often an activity for recreational purposes and has become an essential part of our life. It is also one of the fastest-growing industries that significantly contributes to the world’s GDP.

World Tourism Day is the global observance day to foster awareness of tourism’s social, cultural, political, and economic value. Read on to find out how and when will World Tourism Day 2023 be celebrated.

Read on as Wego provides the information about the festive celebration of this year World Tourism Day.

What is World Tourism Day?

World Tourism Day aims to raise awareness of the importance of the tourism sector and its impact on our society. On this day, a celebration is organized to underscore the significance of tourism in terms of its social, cultural, political, and economic value. This year, World Tourism Day focuses on sustainable and inclusive tourism as a means to protect the environment.

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World Tourism Day 2023 host country

The official celebration of World Tourism Day 2023 will be observed at the capital of Saudi Arabia, Riyadh. As the host of this year’s official celebration of World Tourism Day, Saudi Arabia welcomes UNWTO representatives from the Member States along with more than 50 Ministers of Tourism in Riyadh.  The event also draws senior officials from the tourist industry’s corporate sector from both the local and international levels. Delegates will take part in a conference with a connection to the theme for this year over the course of two days.

World Tourism Day 2023 Theme

This year’s celebration is centered around the theme “Tourism and Green Investments”. The World Tourism Organization (UNWTO) has designated this year’s theme to resonate with the recovery of the tourist sector after the Covid-19 pandemic along with its future growth and development. It advocates for environmentally friendly investment as opposed to those that are just concerned with productivity and economic growth.

The UNWTO has urged the international community, governments, multilateral financial institutions, development partners and private sector investors to come together behind a new tourist investment strategy.

World Tourism Day 2023 date

World Tourism Day is celebrated annually across the world on 27 September. It was on this day in 1970 when the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism.

Tourism Day 2023 around the world


For World Tourism Day 2023, Tourism Research Australia released new data that shows the tourism records. From the data, it can be seen that Queensland dominate the country’s holiday market with $33.2 billion worth of overnight visitor as of June 2023. With its dominance, Queensland’s tourism industry is perceived as the key driver of investment and job opportunities throughout the state. Meanwhile, Western Australia also shows its support for sustainable tourism for its local tourist industry by developing accessible and sustainable tourism products and experiences.


Mathura Temple - Janmashtami

In the celebration of World Tourism Day 2023, the Prime Minister of India, Narendra Modi, highlights the importance of tourism in employment. He said that the tourism industry creates the most jobs with the least amount of investment.


Flickr Giza Pyramids & Sphinx - Egypt

© Flickr

Marsa Allam City holds the World Tourism Day celebration from 20 September to 28 September. The carnival is hosted in the Red Sea City under the sponsorship of the Culture Ministry’s Fine Arts Department and the Tourism Authority, and it is attended by around  50 fine artists from 22 countries. Moreover, an exhibition showcasing the works of the participating fine artists is presented on September 27.


© Indonesia Travel

To celebrate World Tourism Day, Indonesia held the World Tourism Day Golf Geopark Challenge 2023 in Black Rocks Golf Belitung, Bangka Belitung. This competition was held earlier on 2 September 2023 as part of the World Tourism celebration. It is specifically held in Belitung to promote the tourism industry in that region to boost the country’s economic recovery.


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