Tourism is often an activity for recreational purposes and has become an essential part of our life. It is also one of the fastest-growing industries that significantly contributes to the world’s GDP.

World Tourism Day is the global observance day to foster awareness of tourism’s social, cultural, political, and economic value. Read on to find out how and when will World Tourism Day 2024 be celebrated.

Read on as Wego provides the information about the festive celebration of this year World Tourism Day.

What is World Tourism Day?

World Tourism Day aims to raise awareness of the importance of the tourism sector and its impact on our society. On this day, a celebration is organised to underscore the significance of tourism in terms of its social, cultural, political, and economic value. This year, World Tourism Day focuses on sustainable and inclusive tourism as a means to protect the environment.

Book Cheap Flights in Wego Book Cheap Flights in Wego


World Tourism Day 2024 host country

The official celebration of World Tourism Day 2024 was announced to be observed in Georgia. Thirty-eight countries of the United Nations’ World Tourism Organisation’s Commission for Europe have selected Georgia as the host country for next year’s World Tourism Day.

World Tourism Day 2024 Theme

This year’s celebration is centered around the theme “Tourism and Peace”. The World Tourism Organization (UNWTO) has designated this year’s theme to address the role of tourism in promoting peace and international understanding, and the role of peace as a vital contributor to sustainable tourism development.

World Tourism Day 2024 date

World Tourism Day is celebrated annually across the world on 27 September. It was on this day in 1970 when the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism.

Tourism Day 2024 around the world

Disclaimer: Specific information regarding World Tourism Day 2024 from individual countries has not been disclosed yet. The details provided below pertain to the 2023 event to offer an idea. This section will be updated as soon as official information becomes available.


For World Tourism Day 2023, Tourism Research Australia released new data that shows the tourism records. From the data, it can be seen that Queensland dominate the country’s holiday market with $33.2 billion worth of overnight visitor as of June 2023. With its dominance, Queensland’s tourism industry is perceived as the key driver of investment and job opportunities throughout the state. Meanwhile, Western Australia also shows its support for sustainable tourism for its local tourist industry by developing accessible and sustainable tourism products and experiences.


Mathura Temple - Janmashtami

In the celebration of World Tourism Day 2023, the Prime Minister of India, Narendra Modi, highlights the importance of tourism in employment. He said that the tourism industry creates the most jobs with the least amount of investment.


Flickr Giza Pyramids & Sphinx - Egypt

© Flickr

Marsa Allam City holds the World Tourism Day celebration from 20 September to 28 September. The carnival is hosted in the Red Sea City under the sponsorship of the Culture Ministry’s Fine Arts Department and the Tourism Authority, and it is attended by around  50 fine artists from 22 countries. Moreover, an exhibition showcasing the works of the participating fine artists is presented on September 27.


© Indonesia Travel

To celebrate World Tourism Day, Indonesia held the World Tourism Day Golf Geopark Challenge 2023 in Black Rocks Golf Belitung, Bangka Belitung. This competition was held earlier on 2 September 2023 as part of the World Tourism celebration. It is specifically held in Belitung to promote the tourism industry in that region to boost the country’s economic recovery.


[Total: 155 Average: 4.6]