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Updated December 2023

Expo! Expo! MENA, a global exhibition and conference within the events industry, took place in Riyadh in September. Presented by the International Association of Exhibitions and Events (IAEE) and conducted under the auspices of the General Authority for Conventions and Exhibitions, the event marked the inaugural instance of Expo! Expo! being held outside the United States.

The exhibition presented a prime occasion to engage with international thought leaders and decision-makers within the events sector. Wego covered everything attendees enjoyed from the Expo! Expo! MENA.

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Expo! Expo! MENA 2023

Expo! Expo! MENA is a premier exhibition event designed to unite professionals, including executives, directors, and managers, representing globally recognized organizations. Anticipated to draw participation from over 100 exhibitors, all experts in the realm of exhibitions and conferences hailing from diverse nations, the event seeks to foster a dynamic and engaging atmosphere. Its primary objective is to aid both local and international companies in enhancing their presence within the MENA market, thereby establishing itself as the optimal platform for promoting products and services within the exhibitions and conferences industry.

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What to expect in Expo! Expo! MENA 2023?

Expo! Expo! Mena promises a diverse range of activities, highlighted by a trade show, educational sessions, a general assembly, and classes for the Certified in Exhibition Management (CEM) Learning Program.

The educational sessions are set to encompass a variety of discussions, encompassing the dissemination of insights into significant trends and established practices, offering actionable takeaways for personal and professional growth, and prompting a reevaluation of traditional viewpoints to drive innovation in the event industry. These sessions are designed not only to facilitate learning within the classroom but also to foster lasting connections through peer-to-peer social learning experiences.

Moreover, the event presents a unique opportunity to showcase your best practices and innovations, thereby attracting potential business partners. It serves as an invaluable platform for launching new services and products while fostering a vibrant exchange of ideas with fellow companies operating within the same industry.