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Marriott International, the globally renowned hotel company, has unveiled its ambitious plans to establish two distinct properties in the enchanting Trojena region, a picturesque mountain destination within NEOM. Marriott’s decision to invest in Trojena underscores the area’s breathtaking natural beauty and allure. The upcoming properties will encompass Saudi Arabia’s premier W Hotel and a JW Marriott Hotel, as reported by Wego.

The W Hotel, nestled amidst the awe-inspiring mountain vistas of Trojena’s Lake Village, is poised to become an idyllic retreat for travelers seeking solace from the hustle and bustle of urban life. The hotel will feature a remarkable 2.8-kilometer-long architectural lake, seamlessly integrating with its pristine natural surroundings.

The W Hotel will offer approximately 236 guest rooms, including 47 lavish suites, each affording panoramic views of the majestic mountains and a serene freshwater lake. Guests can anticipate a range of exceptional amenities, including the “WET” Deck, W Lounge, AWAY spa, and FIT fitness center.

Furthermore, the JW Marriott Hotel will find its home in “The Bow,” a visionary concept designed as a “futuristic water world.” The hotel’s structure will be meticulously engineered to withstand the challenges of weight and water pressure, while the versatile spaces within will cater to hosting events throughout the seasons. The hotel will feature an impressive 500 luxury rooms and suites, complemented by an array of amenities such as a grand ballroom, versatile meeting spaces, five distinct dining venues, a well-appointed fitness club, a children’s club, inviting swimming pools, and a serene spa.

As Saudi Arabia’s tourism sector continues its upward trajectory, more hotel developments and investments are expected to follow suit. These developments not only promise luxurious accommodations but also offer unparalleled experiences in some of the Kingdom’s most sought-after travel destinations.

In recent years, Saudi Arabia has made substantial progress in bolstering its tourism sector, aligning with the objectives of Vision 2030. The Kingdom has implemented key reforms, including amendments to its Tourism Law and the introduction of new regulations aimed at diversifying its economy. These changes encompass simplifying visa processes for travelers from the UK, USA, and the EU, introducing an e-visa program, and enabling women to travel to the country without requiring an escort for Umrah.

These transformative developments are set to make travel to Saudi Arabia more accessible to tourists from around the world, fostering an increase in international visitors. Undoubtedly, this is an exciting era for tourism in Saudi Arabia.