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AS Roma and Riyadh Season have struck a groundbreaking partnership that will see the Saudi Arabian entertainment extravaganza featured on the front of the Serie A club’s shirt for the next two seasons, Wego reports. The deal, valued at approximately EUR 8 million (USD 8.3 million) per season, was officially announced on 4 October 2023.
The Riyadh-Roma connection
Roma’s new shirt sponsorship deal with Riyadh Season, organized by Saudi Arabia’s General Entertainment Authority, marks a significant milestone for both entities. The partnership will encompass all of Roma’s teams, from men to women and youth divisions.
— موسم الرياض | Riyadh Season (@RiyadhSeason) October 4, 2023
Moreover, as part of the collaboration, Roma will participate in an annual friendly match held in Saudi Arabia. While details about the opposition and the date of the friendly remain undisclosed, this move signifies Roma’s return to Saudi Arabia after a hiatus of more than 40 years.
AS Roma’s illustrious history and ambitious present
AS Roma, with its illustrious history and ambitious present, is widely recognized as one of the stalwarts of Italian football. The club boasts an impressive record of three Serie A titles and nine Coppa Italia trophies. Under the guidance of the two-time UEFA Champions League-winning coach, José Mourinho, AS Roma’s roster boasts renowned talents such as Paulo Dybala, Leandro Paredes, Lorenzo Pellegrini, Romelu Lukaku, and many others.
Notably, AS Roma secured the UEFA Europa Conference League in 2022, further solidifying their prowess on the European football stage. The partnership with Riyadh Season underscores the club’s overarching ambition to expand its global presence and strengthen its ties with Saudi Arabia’s fervent football community.
A collaboration with a shared vision
This collaboration between AS Roma and Riyadh Season exemplifies the tremendous potential of sports and entertainment in uniting people on a global scale. As both entities embark on this exciting journey, they are poised to create extraordinary opportunities and experiences that bridge the worlds of football and entertainment.
His Excellency Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, expressed his pride in the partnership, stating, “The yellow and red jersey is unique, it is synonymous with AS Roma around the world, and we are proud that Riyadh Season will now be associated with such an iconic shirt.”
Lina Souloukou, AS Roma’s Chief Executive Officer and General Manager, emphasized the significance of this collaboration, saying, “Our partnership is recognition of AS Roma as a global brand with strategic importance for the future of football in Saudi Arabia. This market is becoming increasingly significant for the world of football.”
Though geographically distant, Rome and Riyadh are now bound together by a shared vision of fostering connections, celebrating culture, and delivering world-class entertainment to fans across the globe. This partnership signifies a significant step forward in the world of sports and entertainment, promising exciting prospects for both AS Roma and Riyadh Season.