Soaring to new heights on and off the pitch ⚽✈️
— Saudia (@SaudiAirlinesEn) October 19, 2023
Their earlier collaboration through 2022/2023 saw the Saudi Arabian national carrier flew the first team between Newcastle International Airport and Riyadh for training and a match against Al-Hilal.
According to the press release, the continuing partnership will connect Saudia with Newcastle United supporters around the world through exclusive offers and experiences. The airline also expects to reach football fans across the globe through the club’s digital channels and international television viewership.
Newcastle United’s chief commercial officer, Peter Silverstone commented that renewing the partnership is a “natural step” following a successful collaboration with Saudia in 2022.
Saudia’s Group Chief Marketing Officer, Khaled Tash, said:Saudia’s Group Chief Marketing Officer, Khaled Tash, said: “At Saudia we have always strived to create meaningful connections that transcend boundaries, and our partnership with Newcastle United aligns with this vision. We recognised in Newcastle United a club with a rich history, strong values and a passionate fanbase that resonates with our own principles.”
“With our expanding route network and premier product we are keen to reach new audiences showcasing Saudi Arabia to the UK population but also growing awareness of the multiple leisure and business travel destinations Saudia provides through its hyper-connected global network.”